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Discover a world of exclusive rewards

Heineken Starclub

Heineken Starclub is the local CRM platform launched in 2014. On this platform, consumers can exchange product codes by points that they can redeem for exclusive prizes that only Heineken can provide, such as tickets for the RiR or the Champions League, among many others. Consumers can also collect points by checking in at Heineken bars or inviting friends to the platform.The platform is fully responsive, allowing the Heineken Man of the World to check in and redeem whenever they want, wherever they want.

We were responsible for the strategy, UX, design, technical build and ongoing activation.