grandunion

Discovers a new way to buy online

Leroy Merlin September, 2012

Leroy Merlin stores are DIY superstores, providing self-service and sales assisted services.They are centered on 4 main sectors: DIY, building, gardening and home decoration.

Grand Union has been their digital partner since 2012, responsible for their website and social media strategy.
Although online sales still represent a small fraction of total sales, online is increasingly the channel where consumers do their research before making purchasing decisions. That is why the website has a catalog of over 50.000 products and shows real time stocks for each individual store.