Yorn is targeted specifically at teenagers, a crucial audience for Telco's. Yorn has been a pioneer brand since it's launch over 15 years ago. But the brand was losing steam and competitors were catching up. It was time for a change.
Grand Union was chosen to relaunch the brand in Portugal. This included a complete redesign and repositioning of the brand. The campaign kicked off in April through a multi-media campaign with a strong focus on digital. Other formats included were TV, Outdoor and Instore.